The Business of Gun Rights Podcasting

Today many are trying to find as I did how to monetize a brand new medium.  How do you make your hobby a sustainable income stream?  How do you justify the hours spent creating content for the bean counters in your life?

First a disclaimer; if you are doing this as a hobby or altruistic goals to spread the truth about the US Constitution and gun rights then you don’t have to monetize.  There is nothing wrong with that.  I started off that way.  I found out that I needed to monetize to operate.

Before you seek to make money you need to provide good content for a while.

 

Social Media as you see it today came after the Black Man with A Gun Show Podcast formerly known as the Urban Shooter Podcast.  It is hard to imagine promoting your blog or podcast today without Instagram, Facebook, or YouTube but I did.

Like the pro athletes of yesterday that ran miles, suffered concussions, broken bones and made millions less than the stars of today;  I am in that group.

Over the past twelve years I have tried and did a number of things to pay for the bandwidth, hosting, hardware and software use to podcast.

One of the things I have to do better is to promote the people that have supported  me.  I plan to do that better in 2019.

There is an art to promotion, marketing and selling that is not offensive to your audience.  Nobody likes being sold to nonstop.  We are almost used to it but we don’t like it.

For the business owners that may be interested in sponsoring my work in the future here is a snapshot of my statistics for my podcast.

 

 

I also have an customized app that could be co-branded.  It has had over 8K downloads.

 

For my fellow content creators here are a few tips.

As an entrepreneur in the 2A community that has tried a little of everything to be successful I want to share what I found what works in almost every business.

Here are five ways I know a content creator can make money.  It is easier to write than to achieve.

  1. Crowdfunding
  2. Sponsors
  3. Selling products
  4. Affiliates
  5. Services

 

The gun world is pretty cool. The people are interesting. I’ve been a part of it since 1986.

The subject of gun control is evergreen. The topic is political. There is money to be made and unfortunately wasted. Organizations exploit the hell out of it.  We fall for the shenanigans like clockwork.

My first advice to the new business owner  is to find a niche. The riches are in the niches.

Firearms instruction

Know that there are hundreds of instructors coming up and going out. The ones that stick around, have identified their target audience,  and with rifle precision have gone after them. The shotgun approach or just hanging out your “shingle” and waiting for customers doesn’t work well.

Like my grandma used to say, “if you chase two rabbits, you’ll get none.”

To fill a scheduled class for example, all of your clients should be the same. This is not in looks but in what they want from the course. Some can’t be there for one thing and the other for something else. You have to know what they want and give it to them.

One of your challenges  is going to be that your perspective clients don’t know actually what they want. Part of your process has to be to change that. You have to prequalify them.

That way you ain’t wasting your time.

As an instructor you have to keep learning yourself. Don’t be satisfied with just the NRA instructor certification. The NRA did an amazing job marketing their standard but it isn’t the end all.

You will also need to know marketing, basic business, adult learning techniques, and some crisis management. After every shooting, you have the opportunity for a televised or radio interview. You have to learn how to present yourself in a way that you want and not what the media wants. It’s a skill.

You have to be able to critical of yourself and teaching style so you can determine what market is best for you. Believe it or not, everyone is not going to like you. (I know hard to believe isn’t it?) You might be a great fit though for an all-female class, or not. You might work better with law enforcement, or not.

There’s a lot more but I’ll share the rest later.

 

 

Rev. Kenn Blanchard has been a firearms instructor since 1986. He has traveled abroad armed in over thirteen countries protecting diplomats and VIPs. He has trained with the USMC, Navy, US Army, IDF, US State Dept., FLETC and others. He created African American Arms & Instruction, Inc. training security guards, police officers and civilians in first aid, CPR and firearms use. He became a gun rights activist in 1991 and helped five states get concealed carry reform. He is respected in the firearms industry. He created blackmanwithagun.com in 1999. He is the author of Black Man With A Gun: Reloaded and created the podcast in 2007 that now has reached over 2.1 million downloads.

If you like the podcast, download the free app for it on IOS at http://BlackManWithAGun.org also available in Google Play for Android. You can support this podcast at http://patreon.com/blackmanwithagun

Five Things You Need To Know About EDC

Thank you for listening, downloading and supporting the Black Man With A Gun Show Podcast.

This is episode 579.

This week Michael and I talk about concealed carrying your firearm every day.  When and where to carry is a little like walking around naked.  Some places its comfortable, and other times its inappropriate, offense and even illegal.  Mike says you need:

  1. Mindset
  2. Skills
  3. Tactics
  4. Gear 
  5. Insurance (we suggest the United States Concealed Carry Association https://uscca.blackmanwithagun.com )

    Movie Reference

assault of Precinct 13

If you want to see a movie that does everything wrong, check out this 1976 classic film.  Silencers on revolvers, pump shotguns that shoot 3x before reloading and more.  All the things that feed the ignorance and fear of anti-rights folks and those that fear guns.

Welcome to all new listeners. thanks for being a part of my family.  I look forward to talking with you in the future.  Join us online on our Facebook page @facebook.com/blackmanwithagun1

And for some reason I had a little Georgia on my Mind.  I share a little history of gun laws in Georgia.  The past wasn’t pretty and usually isn’t but we have two great groups now in the Peach State.  Check out NAAGA.co aka the National African American Gun Association and GeorgiaCarry.org that is doing great things.  I had a chance to present there and it was phenomenal.

I am a fan of https://Crossbreedholsters.com and they support this podcast.  Please reciprocate if you are  looking for leather belts, holsters and magazine wear.

Mike mentioned three holster companies he likes – one of which was JM4 Tactical.

Tips Feature:  Effective ways to train on a budget

 

 

Maryland Gun Owners please join and support:  https://www.marylandshallissue.org

 

PS

I realized this week that having a co-host can be a benefit. Michael has helped me in times when I was frustrated with politics of gun rights. His being new and still excited to the movement is sometimes contagious.

I have started a fiction series about a blues playing werewolf named Solomon Love.  It’s different than my pro-gun, 2A stuff you know about.  I am hoping you will check out my books.  I am working on the third now, the first two are available on Amazon and Kindle.  Do me a favor and buy them, review them and support this facet of my life. 

Solomon Love

Speaking of facets.

If you need a pastor, a Christian brother, for any reason, join us at http://speaklifechurch.net

You can listen to this weeks podcast here on the player below.

If you like the podcast, download the free app for it on IOS at http://BlackManWithAGun.org also available in Google Play for Android. You can support this podcast at http://patreon.com/blackmanwithagun

Kevin Dixie of No Other Choice Firearms Training

Back in November 2017, my patient co-host Michael J. Woodland, interviewed St. Louis, MO firearms trainer and holistic community activist Kevin Dixie. I apologize in advance for the lateness and the quality of the show. I just got a chance to process the audio and present it this week for the Black Man With A Gun Show Podcast. (For the record don’t use a Bluetooth device for an interview) And there are some sounds I couldn’t get rid of when a little girl does a drive by but please stick with it. I did the best I could…

Founder of NOC firearms training, NoOtherChoice.net, Kevin Dixie is awesome. He is not talking to the choir for more FaceTime. He is the real deal. The audio starts off a little rough but try to stay with it because it is gold. Aiming for the Truth conference coming. He explains it.

He is doing this for sure not for show!

Family first, how to talk to people about the Second Amendment, empowering, law abiding, attacking misconceptions, for fatherhood. A mentor in the community. Former LEO. A good guy with a gun. A Black Man With A Gun.

Andrew Branca with a VA case in the Law of Self Defense feature at the end. The show is almost 60 minutes this week.

Don’t forget we have a free app in IOS and Android for this podcast.

https://USCCA.blackmanwithagun.com

https://crossbreedholsters.com

https://patreon.com/blackmanwithagun

www.blackmanwithagun.com

speaklifechurch.net

 

thanks Michael J. Woodland 

If you like the podcast, download the free app for it on IOS at http://BlackManWithAGun.org also available in Google Play for Android. You can support this podcast at http://patreon.com/blackmanwithagun

US Concealed Carry Association and Me

As a podcaster that has been a gun rights activist since 1991 and podcasting since 2007 I had the opportunity to meet Tim Schmidt, the founder of the United States Concealed Carry Association  back in 2010.  Tim helped with the one and only Second Amendment March that happened in Washington DC on the Mall.  The USCCA today is a membership organization that provides education, training and the insurance-backed Self-Defense SHIELD to responsibly armed Americans like us..

Since its inception in 2003, and together with its flagship publication Concealed Carry Magazine, the USCCA has proudly supported a community of hundreds of thousands of patriots from all around the country. It’s our mission to arm our loyal members with the tools they need to safely and confidently protect themselves and their loved ones with the utmost peace of mind.

Do you want some peace of mind when you carry your firearm legally that you won’t be alone if you have to defend yourself in court after you save your life? Join them and protect your family knowing the USCCA Has Your Back Before, During, And After A Deadly Force Incident. Members get access to classes, training and resources to help you sharpen your skills.

If you think you want to do this, please consider using my link as I have an affiliate deal with them so if you decide that this is what you are looking for I get the credit for hooking you up.

 

 

USCCA - Click Display Images to view this email properly.



Doing the right thing shouldn’t cost you everything
You and I both know we have a gun to protect our family…but at the same time we pray to God we never have to use it.
But if you ARE ever forced to pull the trigger, I want to make sure you’re 100% prepared for what comes AFTER the smoke clears…
That’s why I want to share this video with you…
ARRESTED For Self-Defense
The deck’s already stacked against you as a responsibly armed American…
But the good news is, there’s something you can do about it…
Watch this video now and discover how to stay out of jail and home with your family after a self-defense incident.
Take care and stay safe,

Tim Schmidt
President | USCCA



USCCA | Delta Defense, LLC
1000 Freedom Way
West Bend, WI 53095

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Better Business Bureau A+ | Inc 500

http://USCCA.blackmanwithagun.com

If you like the podcast, download the free app for it on IOS at http://BlackManWithAGun.org also available in Google Play for Android. You can support this podcast at http://patreon.com/blackmanwithagun

Gun Control is Bearing False Witness Against Your Neighbor

Podcast 559

I shared the feelings of my ace writer on this blog Dave Cole and riffed on the article by J. Christian Adams, he linked to as well, in my thoughts about how folks think this gun control debacle is new. We must not let the socialist youth movement try to destroy our republic.

The 9th Commandment

You shall not bear false witness against your neighbor. Exodus 20:16

It is exactly what prohibitionist, and anti-rights do when they push for gun control. The people, you and I that are affected by the changes in laws not the criminals, the insane, the evil or the terrorist.

To be a false witness against our neighbor basically means to falsely accuse someone else of wrongdoing. In the Torah, false witnesses were dealt with very harshly. We see in the above verses that if a person was found to be bearing false witness against another person, they would be given the punishment that the other person would have received if the witness was true! With such a righteous law, we can understand why ‘by the mouth of two or three witnesses’ every matter truly was established. If anyone rose up as a false witness, they would be given the same punishment they thought to give to their neighbor…. risking their own life! With such a thing facing them, they would be very careful, yes?

If this righteous rule were established in today’s court systems, there wouldn’t be nearly the problems we see today.

We, the unwilling, led by the unknowing, are doing the impossible for the ungrateful. We have done so much, for so long, with so little, we are now qualified to do anything with nothing.

The idea that guns caused the carnage we have faced is so intellectually bankrupt that it is isn’t worth discussing. Remembering where we were as a nation just 30 years ago makes it even more so. It’s time to ask the real question. what changed?

Democracy?

The Pledge of Allegiance includes the phrase: “and to the republic for which it stands.”

Did you know that the United States is, indeed, a republic, not a democracy? Accurately defined, a democracy is a form of government in which the people decide policy matters directly–through town hall meetings or by voting on ballot initiatives and referendums.

Law of Self Defense with Andrew Branca

Shoot don’t shoot Scenario

Let us know what you think of the scenario on http://facebook.com/blackmanwithagun1 and this episode in general.

Talking with Michael video

Our corporate sponsors are Crossbreedholsters.com and USCCA

Thank you for supporting this podcast. http://patreon.com/blackmanwithagun

 

Thanks for listening, I am not the bombastic gun guy.  I might be a little too subdued for some.  But I’ve been around, since the fax machine and bulletin boards online.  I’ve been the leader of national black gun club called the tenth cavalry gun club that I founded in 1991.  I’ve testified for concealed carry reform in a few states.  I’ve been a part of the gun community since then.  I’ve lost jobs, bankrupted my family finances chasing after the dream of entrepreneurship in this space.  I have learned.  All my wisdom comes from the school of hard knocks.  I’ve seen smooth talkers, come and go.  I’ve seen the keypad contenders and the photograph pretenders.  I’m a life member of the NRA.  I helped edit the refuse to be a victim program. I’ve received commendations for the Eddie Eagle program and been awarded the Harlan Carter award for civil rights from the NRA.  I am currently on the training committee. Just FYI.

Did you know this podcast is over ten years old?  I’ve tried it all and I thank you for supporting me.  I hope you can tell I am trying to encourage our side.

We go through a lot staying free in America, in 2018.

 

If you like the podcast, download the free app for it on IOS at http://BlackManWithAGun.org also available in Google Play for Android. You can support this podcast at http://patreon.com/blackmanwithagun