Tag: Motorcycles

Goal Setting with a Indian Motorcycle Podcast

Goal Setting with a Indian Motorcycle Podcast

What I Did On My Spring Vacation

The coronavirus pandemic is challenging enough.  I decided to make one of my goals to create a motorcycle podcast that in the process would help me get better at goal setting and give me a win. The show is about Indian Motorcycles and the community that loves them. The Indian Motorcycle has been an iconic American brand for more than a century, and it still resonates among older motorcyclists. That is my jam!

 

first episode

If you have never had good fortune at goal setting follow me on this and I’ll explain how I am working it. I am using what is called S.M.A.R.T.E.R. template for goal setting. There are hundreds of talking heads and motivational speakers that mention this. Look it up on YouTube after you read this and see if it makes more sense to you.

A  S.M.A.R.T. goal is one of those terms you have to know if your job requires you to write your achievements and accomplishments at the end of a reporting period. It’s good to know because without goals I don’t finish projects. I lose focus. This is my “why.” We all know about those pesky New Years Resolutions. If you have goals here is what I am using to succeed with the podcast.

S.M.A.R.T.E.R

  1. Specific
  2. Measurable
  3. Actionable
  4. Relatable
  5. Time
  6. Evaluate
  7. Reward

 

The main thing about making a good goal for yourself is that it has to be something that makes you want to get out of bed in the morning. It has to inspire you. It has to motivate you. Right now, I don’t own an Indian Motorcycle. I have test ridden a couple and talked to several salesman. I learned for myself that they are at the top of the food chain. Its a high quality American made motorcycle that rivals Harley Davidson with a cult like following. I like talking about it. I like the community that has them. If I do this well, I could end up being sponsored by the company or maybe get invited to the factory for a tour, a test ride or maybe even get a free bike. [fat chance there, but I keep hope alive]. Either way these goals inspire me.

Specifics

And now the specifics. This is about Indian Motorcycles and not every other bike. This is using the power of niche marketing. I found a Facebook community that let me in with over 9000 and growing members. A good goal has to be specific. I know why I failed. It “pod-faded” when I tried to include all motorcycles, trikes, quads and whatever four years ago. I have to overcome the “curse of familiarity.” I lost momentum the last time.

Measureable

To make this podcast successful it has to measurable. It has nothing to do with the microphone, the album art, the hosting service although I have twelve years experience producing podcast and know the best practices. Publishing a show online gives me metrics. Talking to the guys that ride, give me feedback, input and a sense of where I need to go. I am constantly measuring. When I entered the Facebook group, I decided if I could get could get 3 percent of the folks in it to download the show I would keep going. What is 3% of 8900?

Actionable

To make this podcast good I need action steps. I have to know my audience. I have to do this to get where I want to go. If I have to “Start Ugly,” I will and did. I wasn’t and still not sure the company isn’t going to hammer me from using their name. I am prepared to change it if I have to though. I had to overcome my fear of failure, the unknown and over analysis. I decided to invest in myself. To create a really good podcast it’s gonna cost me about 100 bucks a month and that’s to keep up with social media for graphics, for hosting, software upgrades and a host of new things that pop up to help me promote the show. It was going to be risky, yes.

Relateable

At this stage in my life, and my experience in motorcycling, podcasting and marketing, I believe I can make this work.  I identify with my audience.  I know motorcyclist.  I know podcasting.  Over the years, jobs and positions that motorcycle enthusiast (bikers) are in have been my largest friends base.  I have been a protector all of my life.  I am known internationally as the Black Man With a Gun.  I had a website with that URL since 2000 and published my first book with that title that year.  I know is how to push through.  I know how to keep my internal motivation and focus when the external elements beat you down.  What I have is a good grasp on is the mental preparation and mindset needed to fight one more round. 

I am in this target market.  This niche is my community.  It is what Seth Godin wrote about in Tribes.  I’m looking for the tribe to support my show.  My tribe will become super fans that consume all of my content as soon as I put it out and will “quickly” tell me if there is a type-o, glitch or shortcoming in my content so I can fix it.  Unlike those that just like to find fault, these fans are easy on my ego, and seek to make me better.  It is like having your brother and sister review your blog or podcast.  That is the kind of “love” you get when you identify your niche.  One of the benefits of identifying your niche is that you can grow this garden of super fans that help you succeed. 

“You don’t win with X’s and O’s. What you win with is people.”
– Joe Gibbs 

Here are three things a niche podcast can do.  (I am adding this for me to remember later.)

  1. Niche Podcasting allows you to solve certain problems for specific people. 
  2. Niche Podcasting makes it easier to define your target audience so that you can know where to find them. 
  3. Niche Podcast allows for you to tap into a more loyal and highly engaged audience.  

 

Timely

A good goal has a timeline. I was going to create a weekly show. I would know after 1 month, if “the juice was worth the squeeze.” I can read the numbers of downloaded episodes and track my weekly statistics.

Evaluate

These elements help me Evaluate how I am doing. Feedback is crucial in goal setting. I have learned you have to ask a lot of questions to get just a few answers. Most people don’t respond unless it is a hot button for them. Hot button issues and thoughts also are key things to think about when making content for the show. I look for both evergreen and hot button topics. When I remember that is.

Reward

The reward portion of this goal setting endeavor is both in the process and the product. I am asking businesses to consider sponsoring the show that doesn’t even have 1000 subscribers yet because of the potential. The “big ask” is also a big goal. It prepares me to ask the subscriber to fund the podcast. When I get enough subscribers to cover the $100 a month I am putting into making the show, its a milestone. I like the dopamine feeling of seeing someone that just donated $5 through https://www.buymeacoffee.com/motorcycles .

All success in life is basically task completion. When I finish and episode, I feel better. When I get feedback, I feel better. When I get positive feedback, a share and someone donates, it motivates me to go on a little further.

The lockdown has kept many of us home but my spirit is free to create, engage, and make things happen. I’m learning about this incredible product and I don’t even own one yet. I am become a brand ambassador without the pay. There’s a 2005 Harley Davidson Electra Glide Standard in the garage that I was saving for my son. It may be a trade in. My goals are to have a successful podcast with 1000 raving fans, in a community I like to be in, among people that get my jokes, like my voice and the content I am putting down. I have a chance to work with a company that is doing great things. I’m one of those guys that would own a biker bar and blues club if I had the money. This is the next best thing for me.

“Losers focus on what they are going through while champions focus on what they are going to.”

Check out these podcast:  Black Man With A Gun Show ,  Speak Life church , and  Indian Motorcycle radio  The Books, Kenn has written.
Product review Motorcycle Jacket from Viking Cycle

Product review Motorcycle Jacket from Viking Cycle



A quality motorcycle jacket is one of the most popular pieces of equipment you should invest in as a new rider. A good jacket protects you against the environment. It keeps you warm when its cooler than 98.6 and looking cool all the rest of the time. Depending on the season and time of day, what you wear can help or hurt in the prevention of hypothermia. Normal body temperature averages 98.6 degrees. With hypothermia, core temperature drops below 95 degrees. During exposure to cold temperatures, most heat loss (up to 90%) escapes through your skin; the rest, you exhale from your lungs. 
A quality jacket doesn’t just look good it is one that you want to wear.  Protection doesn’t work in the closet.  This is jacket is the truth.  It’s real leather. It has real armor. It has been designed with a combination of ballistic mesh in the areas that need to vent.  It is longer in the sleeves than the jacket you wear on a date to protect your arms but not that long that you feel like something is wrong.  It has support in the lower back so when you zip of the jacket it supports your spine.  Speaking of that back, from the spine down is armored up with removal pads.   the liner is zippered.
   

There are a bunch of different materials your motorcycle jacket can be made of. They are all here.  Economically, you may be able to get by with this and just one other jacket. 
If you ride a lot you will probably find yourself being more cold than too hot, so this jacket is a welcome piece of equipment. 
This jacket is thick.  It’s going to be hot.  Since most of us ride only in the summer, there are going to be times when you might want to ditch the jacket but I’d advise against it.  I recommend also buying a super lightweight, ballistic mesh jacket for the peak of the summer.   
In the times when it is extremely hot, it’s still important to wear a jacket. If you do end up in a crash you want your skin to stay on you. Sliding on pavement can be like putting your skin on a belt sander.  Who wants their skin scraped off their bodies?  A low speed fall doesn’t have to be a life changing event.  It is not cool to expose muscle, bone, and nerves. 
Would you rather sweat a little, or bleed a lot? 
I’ve been riding motorcycles since 1976.  I’ve been hit by rain, snow, windshield wiper fluid, bees, beetles, gravel, branches, hay, grass, and dirt. I like my skin.  Wearing quality stuff, has saved me many times.  That is why I am still riding and an advocate for wearing protective gear even on short rides. 
The style of this jacket is not neutral to me.  You will look like a bad ass.  It will make you look like an experienced and knowledgeable rider.  The intelligent design and purposed fit of this jacket will set you apart from the weekend warriors.
The price point for this jacket is also a huge benefit.  If this jacket had a “shield and bar” logo on it would cost $500 or more in retail.   This one by Viking Cycle is neutral.  You can rock and ride anything with sacrificing your uniqueness.  So ride that Spyder, Cam Am, Trike, Sport Bike, Touring, Enduro, chopper, Adventurer, Street, Euro, American, British or Japanese motorcycle when wearing this jacket.  
Viking Cycle provided me this jacket for review.  


Check out these podcast:  Black Man With A Gun Show ,  Speak Life church , and  Indian Motorcycle radio  The Books, Kenn has written.
Did I tell you I love motorcycles?

Did I tell you I love motorcycles?

 I love motorcycles.

 

I love the look and feel of them.  I love the culture.  Riding a motorcycle is not a passive activity.  You have to be fully engaged to be safe and enjoy all that the world is when riding a motorcycle.  I just got the opportunity to combine two of my favorite things.  I’m hoping to soon podcast about motorcycles again professionally.  

I’ve been riding motorcycles since 1977.  I rode a Honda 350 motorcycle in high school before I bought my first car.  This was only a year after Gore Tex ™ was manufactured or sold to regular people.  It was a cold ride in the winter months.  I remember not being able to write in my homeroom class a few times because my hands were still numb.  

I had a couple of motorcycle podcast attempts already.  I learned that motorcycle shows are seasonal.  I learned that there is plenty of competition for the earbuds and not a lot of good shows.  I plan on taking what I learned from the Baptist Biker, Motorcycle Radio and Motorcycle Talk to make this an informative, entertaining and community supported show.  Those three podcast have faded.  Domain squatters have snatched up those domains and are now holding them for ransom; but I’ve moved on.  

There are no failures, only lessons!

Riding a motorcycle gives me a sense of freedom. I feel like I am in control of the moment.  There are not that many opportunities to do that these days.  Riding lets me, be me without anyone’s permission.

Back in 1981, I was selected to leave my Combat Engineer unit to become a Marine Security Guard.  I rode my brand new Yamaha XS 850 for Camp Pendleton, CA to Quantico, Virginia to see this great country before I left it to serve in an US Embassy abroad.  It was an amazing experience.
It might sound like a cliché but it’s true,

“Four wheels move your body, two wheels move your soul.”

Riding a motorcycle takes away all my tension and stress. It’s a cheap reboot. It brings a sense of calm and ease to my mind and body.  I’ve preached my best sermons on my bike.  It doesn’t matter that nobody has ever heard them, or that they never sounds as good the second time.  
The most obvious reason I love motorcycles are that they are fun to ride. I have been on commutes to work where I was tempted to keep on going.  I know I am not the only one.  How about when the sky turns a different color or you see some element of wildlife near the shoulder that you hope stays over there?  What about the feel of the temperature drop near a wooded area, or body of water?  What about the warmth of riding in a city that changes when you leave it.  

Pearl Harbor Day 2019

I test rode a Pearl colored 2019 Indian Roadmaster motorcycle from Chesapeake Cycles. It was sunny, dry, and the temperatures were mid 40’s. The shop was surprisingly busy but I was taken care of.

The 7 mile route was nice. It was a back country road in Parole, Maryland. It had farm land, hills and turns.

The motorcycle performed better than any Harley I’ve owned. The phrase “analog vs digital” comes to mind.

The shifting, braking, and balance was not just different. It was better. This bike was 200 lbs heavier than my HD 2007 Electra glide. It had more features than my daughters Honda car. And it cost more than it too.

It’s about 30k out the door. That’s the only reason I didn’t sign a contract immediately. I need to save up for this one.

More to come…

I will be teaming up with Viking Group for a new review with these two links in the New Year.

https://www.vikingcycle.com

https://www.vikingbags.com

Check out these podcast:  Black Man With A Gun Show ,  Speak Life church , and  Indian Motorcycle radio  The Books, Kenn has written.

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