What I Did On My Spring Vacation
The coronavirus pandemic is challenging enough. ￼ I decided to make one of my goals to create a motorcycle podcast that in the process would help me get better at goal setting and give me a win. The show is about Indian Motorcycles and the community that loves them. The Indian Motorcycle has been an iconic American brand for more than a century, and it still resonates among older motorcyclists. That is my jam!
If you have never had good fortune at goal setting follow me on this and I’ll explain how I am working it. I am using what is called S.M.A.R.T.E.R. template for goal setting. There are hundreds of talking heads and motivational speakers that mention this. Look it up on YouTube after you read this and see if it makes more sense to you.
A S.M.A.R.T. goal is one of those terms you have to know if your job requires you to write your achievements and accomplishments at the end of a reporting period. It’s good to know because without goals I don’t finish projects. I lose focus. This is my “why.” We all know about those pesky New Years Resolutions. If you have goals here is what I am using to succeed with the podcast.
The main thing about making a good goal for yourself is that it has to be something that makes you want to get out of bed in the morning. It has to inspire you. It has to motivate you. Right now, I don’t own an Indian Motorcycle. I have test ridden a couple and talked to several salesman. I learned for myself that they are at the top of the food chain. Its a high quality American made motorcycle that rivals Harley Davidson with a cult like following. I like talking about it. I like the community that has them. If I do this well, I could end up being sponsored by the company or maybe get invited to the factory for a tour, a test ride or maybe even get a free bike. [fat chance there, but I keep hope alive]. Either way these goals inspire me.
And now the specifics. This is about Indian Motorcycles and not every other bike. This is using the power of niche marketing. I found a Facebook community that let me in with over 9000 and growing members. A good goal has to be specific. I know why I failed. It “pod-faded” when I tried to include all motorcycles, trikes, quads and whatever four years ago. I have to overcome the “curse of familiarity.” I lost momentum the last time.
To make this podcast successful it has to measurable. It has nothing to do with the microphone, the album art, the hosting service although I have twelve years experience producing podcast and know the best practices. Publishing a show online gives me metrics. Talking to the guys that ride, give me feedback, input and a sense of where I need to go. I am constantly measuring. When I entered the Facebook group, I decided if I could get could get 3 percent of the folks in it to download the show I would keep going. What is 3% of 8900?
To make this podcast good I need action steps. I have to know my audience. I have to do this to get where I want to go. If I have to “Start Ugly,” I will and did. I wasn’t and still not sure the company isn’t going to hammer me from using their name. I am prepared to change it if I have to though. I had to overcome my fear of failure, the unknown and over analysis. I decided to invest in myself. To create a really good podcast it’s gonna cost me about 100 bucks a month and that’s to keep up with social media for graphics, for hosting, software upgrades and a host of new things that pop up to help me promote the show. It was going to be risky, yes.
At this stage in my life, and my experience in motorcycling, podcasting and marketing, I believe I can make this work. I identify with my audience. I know motorcyclist. I know podcasting. Over the years, jobs and positions that motorcycle enthusiast (bikers) are in have been my largest friends base. I have been a protector all of my life. I am known internationally as the Black Man With a Gun. I had a website with that URL since 2000 and published my first book with that title that year. I know is how to push through. I know how to keep my internal motivation and focus when the external elements beat you down. What I have is a good grasp on is the mental preparation and mindset needed to fight one more round.
I am in this target market. This niche is my community. It is what Seth Godin wrote about in Tribes. I’m looking for the tribe to support my show. My tribe will become super fans that consume all of my content as soon as I put it out and will “quickly” tell me if there is a type-o, glitch or shortcoming in my content so I can fix it. Unlike those that just like to find fault, these fans are easy on my ego, and seek to make me better. It is like having your brother and sister review your blog or podcast. That is the kind of “love” you get when you identify your niche. One of the benefits of identifying your niche is that you can grow this garden of super fans that help you succeed.
“You don’t win with X’s and O’s. What you win with is people.”
– Joe Gibbs
Here are three things a niche podcast can do. (I am adding this for me to remember later.)
- Niche Podcasting allows you to solve certain problems for specific people.
- Niche Podcasting makes it easier to define your target audience so that you can know where to find them.
- Niche Podcast allows for you to tap into a more loyal and highly engaged audience.
A good goal has a timeline. I was going to create a weekly show. I would know after 1 month, if “the juice was worth the squeeze.” I can read the numbers of downloaded episodes and track my weekly statistics.
These elements help me Evaluate how I am doing. Feedback is crucial in goal setting. I have learned you have to ask a lot of questions to get just a few answers. Most people don’t respond unless it is a hot button for them. Hot button issues and thoughts also are key things to think about when making content for the show. I look for both evergreen and hot button topics. When I remember that is.
The reward portion of this goal setting endeavor is both in the process and the product. I am asking businesses to consider sponsoring the show that doesn’t even have 1000 subscribers yet because of the potential. The “big ask” is also a big goal. It prepares me to ask the subscriber to fund the podcast. When I get enough subscribers to cover the $100 a month I am putting into making the show, its a milestone. I like the dopamine feeling of seeing someone that just donated $5 through https://www.buymeacoffee.com/motorcycles .
All success in life is basically task completion. When I finish and episode, I feel better. When I get feedback, I feel better. When I get positive feedback, a share and someone donates, it motivates me to go on a little further.
The lockdown has kept many of us home but my spirit is free to create, engage, and make things happen. I’m learning about this incredible product and I don’t even own one yet. I am become a brand ambassador without the pay. There’s a 2005 Harley Davidson Electra Glide Standard in the garage that I was saving for my son. It may be a trade in. My goals are to have a successful podcast with 1000 raving fans, in a community I like to be in, among people that get my jokes, like my voice and the content I am putting down. I have a chance to work with a company that is doing great things. I’m one of those guys that would own a biker bar and blues club if I had the money. This is the next best thing for me.
Check out these podcast: Black Man With A Gun Show , Speak Life church , and Indian Motorcycle radio The Books, Kenn has written.
“Losers focus on what they are going through while champions focus on what they are going to.”