How Important Is A Brand?

How Important Is A Brand?

The Bible says that names are important. That is the best reference I have for wisdom that is older and more respected than I. Have you noticed how some people in the Bible had their names changed? You name a person Mal for example, and you can expect bad things to happen. A brand is similar. You are a brand. I am a brand. My brand has changed as I aged. I’ve been online since 1999 but didn’t understand the power of a brand, or a social media presence. I used mine as an alias to help me keep my good government job. That is not a good way or suggested way to use a brand or a name by the way. I became famous for being known internationally as the Black Man With A Gun (TM) but not rich. That is what I really wanted. I wanted to have money like Scrooge McDuck but it didn’t happen. My brand today is to inspire people and help them live their best life.

I just started this new page in my life. It’s a good time for it. We just got through the worse year for many with COVID-19 and the Coronavirus pandemic. I restarted the Urban Shooter Podcast aka the Black Man With A Gun Show earlier this year by popular demand and I am having fun with it. There are a lot of new firearms owners and activist out here. They are the target audience I was aiming for twenty five years ago. Along my journey though I saw just as much grief and trouble that was not firearms related. It moved me to serve as a pastor. That brand didn’t jibe with some people.

Guns and Religious people – OMG! Like Daniel Boone and other Mountain Men, I blazed a trail for many. I took a few hits.

I learned that I loved working in recording studios and radio stations. I learned I loved podcasting and never stopped. I’ve voiced commercials that I didn’t get paid for. I learned and still learning to market myself kennblanchard.com as a voice talent. I’m learning about flow, and pacing, inflection and the business of voice acting. Podcasting since 2007 has helped my diction, focus and the art of editing. If you want a voice over artist, check me out. That and a new love I have for guitar are my things. I found joy in reconnecting to my past during this shut down. I want to help other do the same.

I have this new brand that reminds me of the Looney Tunes logo of my childhood. It is my new mantra.

It is not too late to be what you might have been.

It doesn’t matter that I am a former US Marine. I was a federal police officer. I was a pretty good CIA Intel analyst. And have been known internationally as the Black Man With A Gun. I’ve been involved in almost every pro-rights event that involved a person of color. I have lobbied the US Congress. I have testified in the state legislatures of Virginia, Texas, South Carolina, Michigan, Maryland, and Wisconsin. I have done commercials for TV against racist gun laws and been featured in four documentaries. He is the author of several books and has a successful podcast with over a million downloads. I have pastored a small Baptist church in Washington, DC. I have managed by the grace of God to stay married for almost thirty years. My brand is to encourage others to live their best life. This new brand is to help and inspire others through my podcast and online activities to try new things. Try old things. That it is never too late to be happy.

https://teespring.com/stores/rev-kenn-blanchard-show

Let me know how I can motivate, inspire or encourage you to not give up or give in till you win. This is my brand. And though it may not have anything to do directly with the gun argument or the foolishness that people like to promote to today as their brand, let’s see which one does the most good.

My podcast(s) are extensions of my brand. If you would like to hear my faith based show, an online church, listen to the podcast from http://speaklifechurch.net  If you want to hear me free-flowing and just cutting up with my motorcycle buddies, check out my motorcycle podcast which is good for any brand you ride although I am partial to the Indian Motorcycle.  Which I don’t even own yet.  And the podcast that is leading in downloads and has been since 2007 from Blackmanwithagun.com .  And finally, the Rev. Kenn Blanchard Show is a summation of them all tied together with the bow of positivity.  

 

Be careful of who and what you let into your head.  Please remember it ain’t too late to change.

 

kennblanchard.com 

Check out these podcast:  Black Man With A Gun Show ,  Speak Life church , and  Indian Motorcycle radio  The Books, Kenn has written.
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